Our story

Maxiblock has been making sunscreen here in Australia since 1979. The founding idea was simple: make good sunscreen, sell it a fair price, and protect Australians from the harsh sun.

Today, this is still what drives us. We supply thousands of businesses across the country from independent pharmacies to national chains. We still make our sunscreen in Australia, and our chemist vets for every formula.

What makes us different

We're chemist-owned and family-operated, which means decisions happen fast and you're never three departments away from someone who can help. Our chemist oversees the quality of every batch. So when you stock Maxiblock, you can tell your customers exactly what they're getting.

Our B2B platform runs on Shopify, which means ordering works the way you'd expect in 2026. You can see what's in stock, place an order, and track it through to delivery without needing to call or email anyone.

Numbers that matter

500+ Wholesale Partners
45+ years Australian-made sunscreen
TGA Listed Therapeutic Goods Register

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